Vertical marketing system (VMS)

A vertical marketing system (VMS) involves the key members of a distribution channel ”producer, wholesaler, and retailer” working together as a unified group to meet consumer needs.

The most common type of contractual vertical marketing system is a franchise organization. Visit the International Franchise Association (IFA) (Links to an external site.) and find a franchise that interests you.

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In your initial post on Vertical marketing system (VMS), make an investment pitch to your peers describing the franchise you selected. Besides the IFO and franchise websites, you might want to gather additional information from current business periodicals and news.

  1. Research the market opportunities for that product or service franchise
  2. Research investment costs
  3. Research the vertical marketing relationship between distribution channel partners.
  4. Lastly, discuss any trends and developments pertaining to the investment opportunity.

Your discussion should be engaging and spark interest among your peers. Note that the discussion will be read by your classmates and used as part of learning and weekly dialogue. You must demonstrate a high level of research and the ability to present it in proper formal writing for your classmates to understand and engage. You will need to respond to your peers and any questions they raise.