Using the same company you chose for your Week 2 assignment,

Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.Identify the important attributes for your chosen product and select two key variables for your perceptual map. Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers’ minds. I have attached the paper that I submitted in week 2. Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand’s position in the minds of the target market. Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:Develop a Summary slide.Explain the target market (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral).Identify a Perceptual map.Explain the Map placement.Identify your references.Format your assignment consistent with APA guidelines.