themarketing manager in the organization needs to conduct a

themarketing manager in the organization needs to conduct a very thorough analysisof the markets to be served. As the marketing manager in your organization, youfirst need to educate the management team with regard to the importance oftargeting and segmentation. Therefore, you have decided to prepare a 800 wordreport to share with the decision-makers in your organization. In your reportyou will be addressing the following concerns:1) What are the characteristics of markets and market segments?2) What is the importance of market segmentation?3) What are some of the criteria for successful marketing segmentation?4) What are some of the common bases used to segment consumer markets?5) What are some of the strategies for selecting target markets?Your report will be shared with the rest of the organization in an attemptto educate your fellow managers on the importance of these marketingactivities.APA STYLE.