Short Paper


Explain the role of sensory cues when designing a firm’s environment and describe their importance.



12 pt font

Time new roman

1″ margins

atleast 4 pages long not counting the reference and title page.



Must used my book Chapter 7/8 as a resource as well as other scholarly resources. Use the Servicescape Model that is discussed in Chapter 8, see page 206 Hoffman & Bateson (2011)



Hoffman, D., & Bateson, J. (2011). Services Marketing: Concepts, Strategies & Cases. Mason, OH: South-Western College 

ISBN: 978-1-4390-3939-7