Search the Internet to research two (2) of the leading competitors in the low-calorie frozen, microwavable food industry, and take note of their pricing strategies, profitability, and their relationships within the industry (worldwide). Write a six to eight (6-8) page paper in which you: Outline a plan that will assess the effectiveness of the market structure for the company’s operations. Note:In Assignment 1, the assumption was that the market structure [orselling environment] was perfectly competitive and that the equilibriumprice was to be determined by setting QD equal to QS. You are now awareof recent changes in the selling environment that suggest an imperfectlycompetitive market where your firm now has substantial market power insetting its own “optimal” price.Giventhat business operations have changed from the market structurespecified in the original scenario in Assignment 1, determine two (2)likely factors that might have caused the change. Predict the primarymanner in which this change would likely impact business operations inthe new market environment.Analyzethe major short run and long cost functions for the low-calorie, frozenmicrowaveable food company given the cost functions below. Suggestsubstantive ways in which the low-calorie food company may use thisinformation in order to make decisions in both the short-run and thelong-run. TC = 160,000,000 + 100Q + 0.0063212Q2 VC = 100Q + 0.0063212Q2 MC= 100 + 0.0126424Q Determinethe possible circumstances under which the company should discontinueoperations. Suggest key actions that management should take in order toconfront these circumstances. Provide a rationale for your response. (Hint:Your firm’s price must cover average variable costs in the short runand average total costs in the long run to continue operations.)Suggestone (1) pricing policy that will enable your low-calorie, frozenmicrowavable food company to maximize profits. Provide a rationale foryour suggestion. (Hints: InAssignment 1, you determined your firm’s market demand equation. Nowyou need to find the inverse demand equation. Having found that, findthe Total Revenue function for your firm (TR is P x Q). From your firm’sTotal Revenue function, then find your Marginal Revenue (MR) function.Usethe profit maximization rule MR = MC to determine your optimal priceand optimal output level now that you have market power. Compare thesevalues with the values you generated in Assignment 1. Determine whetheryour price higher is or lower.) – I will provide calculations from assignment 1 as mentioned here. Outlinea plan, based on the information provided in the scenario, which thecompany could use in order to evaluate its financial performance.Consider all the key drivers of performance, such as company profit orloss for both the short term and long term, and the fundamental mannerin which each factor influences managerial decisions. (Hints: Calculateprofit in the short run by using the price and output levels yougenerated in part 5. Optional: You may want to compare this to whatprofit would have been in Assignment 1 using the cost function providedhere. Calculateprofit in the long run by using the output level you generated in part 5and cost data in part 3 and assuming that the selling environment willlikely be very competitive. Determine why this would be a validassumption.) Recommendtwo (2) actions that the company could take in order to improve itsprofitability and deliver more value to its stakeholders. Outline, inbrief, a plan to implement your recommendations.Use at least five (5) quality academic resources in this assignment.