Purpose of Assignment This assignment is designed to help students analyze and interpretprimary and/or secondary data and research. First, students will beprovided with a marketing report that allows for preparing basicexecutive level data insights. Second, they will be allowed to pick acompany and product or service. This assignment will help preparestudents for the development of their marketing plan. Students will becreating a marketing plan (refer to Marketing Plan and Outline document)so they may want to choose a company and product or service that hasdata readily available or where they can use demographic/psychographicdata to provide insights. Assignment StepsPart 1:Analyze the Week 1 Business Growth Overview dataset.This is a marketing report generated by an analyst for the Senior VicePresident (SVP) of Marketing at a large corporation. The analyst is newand has provided summary data but no insights or commentary for the SVP.Construct a minimum 525-word memorandum for the SVPproviding insights and commentary. The memorandum should include youranalysis of the following:Major areas of increase and decrease in revenue or type and/or category of businessTrends that are evident in terms of revenue or type and/or category of businessInsights that would help formulate marketing strategies to either continue growth or reverse declineAdditional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why) Part 2: Select a global ormulti-regional (does business in more than one country) company and oneof its products or services that will serve as the basis for yourmarketing plan. You should obtain two years of annual reports as well astwo years of 10K reports (provides a comprehensive overview of thecompany’s business and financial condition and includes auditedfinancial statements) for your data source. Once you have selected yourproduct or service, you must define the size and type of yourselected company that provides the product or service (available fromannual reports). This need not be elaborate but must include totalnumber of employees, production volume, distribution methods, and soforth. Record this information in a summary document as outlined below. Company and product selection is acritical part of this project. You must ensure your proposed company canimplement the marketing methods discussed in Marketing Management. Prepare a minimum175-word summary document and send it to your instructor as a record ofyour selection. The summary document should include the following:Name of CompanyLocation of Company HeadquartersName of Product or Service selectedGeneral description of company (number of employees, revenue, type of ownership, web page, etc.)General description of product or serviceFormat your assignment consistent with APA guidelines.