Part 1Apple is considering launching a new business unit.Bas

Part 1Apple is considering launching a new business unit.Based on your selected scenario, identify the detailed areas in which market research is needed – such as population, target market, and per capita – and describe their importance to the organization in the selected scenario.Part 2Market Research Case Study AnalysisDescribe a business situation in 175 words where market research can influence decision making. Select three research methods from the following list: PrimarySecondaryQualitativeQuantitativeMixedAnalyze each selected research method in 175 words as it relates to your selected business situation. Research Method Analysis as related to business situation Compare the use of observational versus experimental research for the business situation in a total of 350 words. Pros Cons Observational Research Experimental Research Explain in 175 words which type of research method would work best for the selected business situation. ReferencesAPA-formatted citationAPA-formatted citation