Nightingale Please

Advocacy StratagiesThis week you learned about three advocacy strategies:ÿsocial marketing, media advocacy, and community organizing.ÿIn this Discussion,ÿyou will apply these strategies. First, you will select a health policy that you would like to see changed. Next, you will determine how each of the three advocacy strategies could be employed to bring about the desired policy change.To prepareÿfor this Discussion:?ÿConsider the following approaches to advocating for health-related policy change:?ÿSocial marketing?ÿMedia advocacy?ÿCommunity organizingBy Day 4, postÿa comprehensive response to the following. Keep yourÿHealthy People assigned focus areaÿin mind.?ÿDescribe a policy change for which you could advocate. Be sure the policy change would bring about a health-related behavioral and/or a cultural change.?ÿHow might you use social marketing to advocate for this health issue? Please provide examples.?ÿHow might you use media advocacy to effect this policy change? Please provide examples.?ÿHow might you use community organization to bring about the policy change? Please provide examples.ReadingsCourse Text:ÿSocial and Behavioral Foundations of Public HealthChapter 15, “Social Marketing in Public Health”Social marketing is one method for planning intervention programs. This chapter examines social marketing with an emphasis on the steps in the social marketing process.Chapter 16, Approaches to Policy and AdvocacyArticle:ÿFarr, M., Wardlaw, J., & Jones, C. (2008). Tackling health inequalities using geodemographics: A social marketing approach.ÿInternational Journal of Market Research, 50(4), 449?467. Retrieved from the Walden Library databases.This paper concentrates on an innovative social marketing method, geodemographics, which is used in the public sector of society as an approach to mitigating health disparities.Article:ÿGaler-Unti, R. A., Tappe, M. K., & Lachenmayr, S. (2004). Advocacy 101: Getting started in health education advocacy.ÿHealth Promotion Practice, 5(3), 280?288. Retrieved fromÿthe Walden Library databases.This article is a primer that provides you with practical information about health advocacy. You may find it a helpful resource as your work in your chosen health field.Article:ÿP‚rez, L., & Martinez, J. (2008). Community health workers: Social justice and policy advocates for community health and well-being.ÿAmerican Journal of Public Health, 98(1), 11?14. Retrieved from the Walden Library databases.Community health workers generally provide direct care to patients, which can give them a deep understanding of the life situations and disparities experienced by their patients. This article describes how community health workers can advocate for the social justice of their patients.Article:ÿPulliam, R. (2009). Developing your advocacy plan.ÿHealth Education Monograph Series, 26(1), 17?23. Retrieved fromÿthe Walden Library databases.Planning an advocacy campaign can be a daunting task. This article simplifies advocacy planning by focusing on six key points that can help you design an effective program.Optional ResourcesReadingsCourse Text:ÿSocial and Behavioral Foundations of Public HealthChapter 18: “Mental Health and Illness”Chapter 19: “Prevention of Unintentional Injuries”Chapter 20: “Violence and Public Health”Article:ÿMothers Against Drunk Driving. (2013). The campaign to eliminate drunk driving and you: a winning combination. Retrieved fromÿhttp://www.madd.org/blog/2013/may/the-campaign-to-eliminate.html