MARKETING PLAN

I don’t have an OUTLINE 

but would like to use  (AMERICAN AIRLINES)

Your marketing plan will include these sections from the Modules. A subheading in your paper should be used for each of these:

 

Executive Summary

Marketing Objectives

Product or Brand Introduction

Current Marketing Situation

SWOT Analysis

Product/Service Strategy

Pricing Strategy

Distribution Strategy

Promotion Strategy

Supporting Budget for Marketing

 

Throughout this course, you will be developing a preliminary marketing plan for a company.

Throughout the course, you will work on creating a basic Marketing Plan for a real or hypothetical market offering of your choice ( AMERICAN AIRLINES)

Formatting requirements are the following:

12 point, Times New Roman font

Double-spaced throughout with 1″ margins all around

Title page in APA format

Reference list (in-text citations and references in APA format)

You should now have a complete draft of your marketing plan. Thoroughly review your draft sections of your plan and make any revisions as necessary.

Is the marketing mix strategy congruent? Do the tactical actions support the strategic focus of the brand? Are the communications integrated and aligned with marketing mix elements?

Bottom Line: ensure that there is alignment between the organization’s mission, the marketing mix strategy, and actionable items. 

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marketing plan

For the past few weeks, we have identified marketing techniques, personal branding and created a SWOT Analysis. Now it’s time to use all of these concepts in a “real world” scenario.Please develop a marketing plan for a healthcare facility that was recently cited by the OIG (Office of Inspector General), or has been investigated by a journalist (eg., newspaper article, journal). The marketing plan must include a cover page, reference page and must be completed using Microsoft PowerPoint.Please answer the following items in your marketing plan:Organizational Summary – Explain why the company is in troubleAnalysis of the External Environment – (Public perception, economy)Threats and Opportunitiesÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ Marketing Goals and Objectivesÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ The Target MarketCompetition – List possible competitorsÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ Marketing Strategyÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ Action Programs (Marketing tactics)ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿBudgets – How much money do you think this would cost?APA format and 5 resources