Getting to the Bottom of the Problem

Getting to the Bottom of the Problem: Identify a problem faced by a multi-national brand today and propose a research proposal that implements each step of the marketing research process. In your proposal, be sure to identify the research question(s) and sources of both primary and secondary data. Discuss how the research results will help the business or organization.

Write your paper/proposal in APA format. Make sure your paper includes all of the following as well as a title page, reference page, and in-text citations. Your paper will be run through Turnitin for matching content.

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Note: These are very specific marketing concepts that should include their own subheadings.

1.  Identify a problem faced by a multi-national brand today and
2. Propose a research proposal that implements each step of the marketing research process.
Be sure to
3.Identify the research question(s) and
4. Sources of both primary and secondary data. 
5. Discuss how the research results will help the business.

Your research proposals must be feasible and must demonstrate a high level of scholarship. You must write the proposal in such a way that you can implement it to find a long-lasting solution to the problem you identify. Also, Feel free to ask for help whenever you are stuck.