Dyer, J. H., Godfrey, P., Jensen, R., & Bryce, D. (2016). St

Dyer, J. H., Godfrey, P., Jensen, R., & Bryce, D. (2016). Strategic management: Concepts and tools for creating real world strategy. Hoboken, NJ: John Wiley & Sons.Chapter 3: “Internal Analysis: Strengths, Weakness, and Competitive Advantage” (pp. 46–65)Case 02: “Coca-Cola and Pepsi: The Shifting Landscape of the Carbonated Soft Drink Industry” (pp. C-12–C-21)Although innovation as an abstract concept can play a pivotal role inthe world of business, the successful implementation of innovation as acomponent of an organization’s business strategy can have aconsiderable impact. The use of innovation can vary among differentorganizations, and each case can provide useful knowledge and awareness.Not only should business professionals consider innovation as aspecific concept to drive development, but they should also understandhow it provides essential insight of the past, present, and futuresuccess of an organization. To prepare for this Assignment, selecta business case from those provided in this week’s Required Readingsand conduct further research on the featured company. Be sure to usescholarly, peer-reviewed resources from the Walden Library in examiningthe nature of innovation and effectively utilizing business strategydevelopment.By Day 7Submit a 4- to 6-page evaluation of the role of business strategy in advancing innovation. Your evaluation must include the following:A brief description of your chosen business, including the organization’s name, mission, and visionA detailed explanation that includes a response to the following questions:How did the company capitalize on the value of the business strategy process?What approaches would you recommend for this business seeking to enhance strategic innovation? What data would you leverage within a business strategy?How might you utilize business strategy to further innovation within this organization?