Connecting to the Customer

Connecting to the customer can be a game changer for any business enterprise. Your objective this week is to identify a company that has faced a crisis within the past ten years.

You can do your search on the internet. A good place to start is the internet; focus on companies like Samsung, Apple, Tesla, SpaceX, Nokia, among others. Read broadly to understand the approaches used by the company you selected while connecting to the customer.

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1. Describe the direct and digital marketing tactics the brand uses to tailor offers and content to the needs and interests of defined segments or individual buyers to build customer relationships, a brand community, and/or sales.

2. Examine and summarize a crisis situation. How did the organization handle the crisis using online marketing channels?

Please reference all your sources in proper APA format. Focus on the requirements for in-text citations and reference lists. If you need help, reach out to your librarian. Alternatively, the internet is a great source of information on formatting. You can visit the APA site to learn more about formatting. You can also reach out to your tutor once you have complied the paper and ask for feedback on referencing.