Choose 5of the 10 questions below and provide a thoughtful response (at leastone paragraph) that includes your position. Be sure to include examples,where appropriate, to support your response. Each question will beworth 20 points. The best answers for full creditwill combine these three elements: (1) your position, (2) your defenseof your position/response, and (3) clear examples and be as free ofwriting/grammar/usage errors as possible.Whilesome people think that social media use hampers productivity, othersbelieve that spending time on social media actually makes you moreproductive. What are your thoughts on this? Does social media make “us”more productive? Offer examples to support your position. Wehave repeatedly mentioned in class that today’s media audiences receivein excess of 2200 messages per day, including those in both traditionaland social media platforms. What are the positive and negativeconsequences of this abundant flow of information? Do you feel that youare getting too much or too little of the type of information you need? Wehave noted that in today’s world, simply digitizing old business modelsdoesn’t work; businesses must fully transform to properly address theimpact and demands of social media – leaving them “no choice” in thematter. Do you agree with this premise? Why or why not? Provide examplesof how businesses are conforming to this expectation. One reported outcome of the information-laden society we live in is that“we no longer look for the news; the news finds us.” Do you agree withthis statement? Why or why not? Provide at least 3 examples of where the“news” has “found” you – whether you were interested in it or not. Whatdid you do with that information? How did you react?Explainyour views on the value/benefit of reading others’ comments about aproduct or service. Has this by-product of social media helped or hurtthe consumer process? How often do you look for advice from friends andpeers when making purchase decisions? Give an example of when advicefrom someone affected your decision to buy. Socialmedia enables customers to instantly post what they like and don’t likeabout anything from products to government and this has implicationsfor communication, including the importance of accuracy, privacy, andthe need for a precise definition of censorship. Under whatcircumstances do you think that companies must delete comments made bythe public? Do you consider this a form of acceptable censorship? Arethere times when companies should allow those negative comments toremain in view? Explain. Ifdone properly, one can use social media to get hired versus fired.Provide at least two examples of how social media might help someone andtwo examples of how social media might hurt someone as he/she pursued ajob opportunity (internship, grad school, are also acceptable). Do youthink that this use of social media as a screening tool is appropriate?Why or why not? Oneattribute of the people in Generations Y and Z is that they have adesire to contribute to the greater world around them and leveragesocial media for social and charitable causes. How might access tosocial media has contributed to this social phenomenon? Explainthe concept of “information overload” as it relates to communication ingeneral and social media in particular. What type of information is nowreadily available to you that you might otherwise have not had accessto in a pre-digital age? Do you think this is helpful or not? Today’smarketing professionals spend much more time listening, engaging, andreacting to potential and current customer needs, suggesting that thetwo way symmetric model of communication is becoming the standard formany companies. Do you agree that companies, who do have moreinformation about consumers, are actually listening? Why or why not?Provide an example that supports your opinion.
