Brainstorming New Product Ideas

After reading and viewing the module materials, you are now familiar with the product levels (core, actual, augmented) and attributes (quality, features, style, and design) specific to marketing purposes. More commonly, attributes can be described as descriptive (i.e. color, shape, texture, sound, taste), process (i.e. marketing, selling), social (i.e. responsibilities, politics), price (i.e. cost to the manufacturer or consumer), and ecological (positive or negative impact on the environment).


Choose a product or service and try to improve it. Your chosen product or service may be aimed at either consumer or business customers. You might benefit from viewing the ‘SCAMPER’ resources again. Look at each product attribute through different product levels, and ask yourself again and again, how and why? How else can this be accomplished? Why does this have to be this way?

Use the SCAMPER methodology and create a Powerpoint® presentation that includes a mind map and analysis of the product life cycle stages.

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